A 60 Second Lesson In School Marketing

It is, at the moment, uncommon in the martial arts school business-world to live dynamically and authentically as a form of “promoting” the school itself. Marketing “gurus” are telling school owners to cheat the internet with viral back-link programs and other web-SEO manipulations –or they’re telling school owners to host parties so they have the opportunity to solicit members friends for membership (“Run an ice cream social! Now THERE’S some marketing genius!”) —or the take-this-month’s cake award goes to the billing/collections company telling its school owner clients to split it’s members in teams and send them to different high-traffic street corners near the school to see which “team” can get more people to honk their horns. Sheeez (Rhymes with “cheese”).

Well, I don’t know what to say about these degrading and image-damaging practices, except that they make school owners and their staff members lazy and dumb.

Living –really LIVING as a participative, contributing, intelligent martial arts teacher, that’s what I promote. I teach people how to teach people by their own example. The work is at www.the100.us